# Traden > Traden is an AI assistant for UK trade businesses. It automatically replies to suitable customer enquiries using your business rules, hands conversations over when you're needed, and keeps customer details, quotes, jobs and invoices together. Traden is operated by Traden AI LTD. The official website is https://www.traden.uk/. Traden is designed for sole traders and small trade businesses. Its AI uses saved services, pricing rules, working hours and coverage area to reply where it can help and gather job information. Suitable automatic replies send without individual approval. Conversations that need the business owner's input are handed over as "Needs You". Owners can edit drafts, write their own replies, pause automation or take over a conversation. Traden's built-in calendar helps organise booked jobs. New accounts receive a 7-day free trial of Traden Core from signup. No card is required and the trial does not convert automatically into a paid subscription. After the trial, users can choose Traden Core at GBP 49.99 per month, including VAT where applicable. Meta's WhatsApp messaging charges may apply separately. Review checkout before confirming a paid subscription. Setup starts with an account and a business profile, followed by the relevant messaging connections. Traden's AI helps with the enquiry; customer records, quotes, jobs and invoices keep the work together as it progresses. WhatsApp requires an existing WhatsApp Business account and provider permissions. Each account supports one business login and one WhatsApp Business number; separate team logins and multiple WhatsApp numbers are not currently offered. Use the public pages below for detailed product information and policies. Account workspaces, customer conversations, documents and integration endpoints are private and are not public reference material. This guide provides supplementary context; it does not grant access to customer information or promise search rankings or AI citations. ## Product - [Traden overview](https://www.traden.uk/): Let AI handle suitable customer enquiries and hand over when you're needed. Keep quotes, jobs and invoices together. Try Traden free for 7 days. No card required. - [Frequently asked questions](https://www.traden.uk/faq): How Traden's AI handles enquiries and hands conversations over, plus current messaging and calendar connections, reply controls, pricing, setup and support. - [Getting started](https://www.traden.uk/beta): Set up Traden with your services and business rules, connect customer messaging, and choose how AI handles enquiries and hands conversations back to you. ## Policies - [Privacy Policy](https://www.traden.uk/privacy): How Traden AI LTD handles personal data, automatic AI replies and human handover. Your privacy rights and ICO registration ZC235222. - [Terms of Service](https://www.traden.uk/terms): Terms for Traden's automatic AI replies, human handover, connected services and subscriptions, including your business responsibilities. - [Cookie Notice](https://www.traden.uk/cookies): Learn how Traden uses essential cookies and browser storage, how optional technologies work and how to manage your cookie choices. ## Optional - [Support](mailto:admin@traden.uk): Contact the Traden team for setup and product support. - [Sitemap](https://www.traden.uk/sitemap.xml): Canonical public pages for search engines. - [Crawler rules](https://www.traden.uk/robots.txt): Public search and AI crawling is allowed. No crawler-specific AI-training opt-outs are configured for public content; private areas are excluded independently.